A Supply Chain Assessment of the Philippine Fruits Industry: Towards Sustained Profitability, Improved Productivity and Pro-active Response to the Impact on Climate Change

A Supply Chain Assessment of the Philippine Fruits Industry: Towards Sustained Profitability, Improved Productivity and

Pro-active Response to the Impact on Climate Change

                                 Lustria, Jose Ulysses, Jr.[1] and Elmer R. Esplana[2]
                                                          

ABSTRACT

The study documents the development of the Philippine Fruits Industry within the supply chain. The study used triangulation method that comprising of archival research, key informant interviews, benchmarking, competitiveness and profitability analysis. The study indicates that there have been many improvements in the supply chain of the Philippine fruits industry from input supply to consumption. There were also some best practices that can be emulated among the fruit industry stakeholders. The study also suggests for more investment opportunities for fruit production particularly exotic fruits such as guapple/guava, durian, mangosteen, avocado, and watermelons, given the initially-developed export market for these fruits.  Also, it indicates that the Philippine fruits, specifically banana and pineapple, is highly competitive compared with other countries, such as Thailand, India, Brazil, and China in terms of price competitiveness. This underscores for a better outlook of the industry, in terms of better prices and supply, and higher consumption for both the local, and potentially export market in the coming years. The study results support the goals and objectives of the Department of Agriculture (DA) and Agriculture and Fisheries Modernization Act (AFMA) in contributing to food security, poverty alleviation, improved productivity and increased income and global competitiveness of the high-value commercial crops sector, in general, and fruits industry, in particular.

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[1]  Project Development Officer IV, DA, and Vice-Chair (External Affairs), Club of Professional Researchers (CPR).

[2] Agriculturist II and National Secretariat Coordinator, National Task Force on Price and Volume Watch, DA-BAI. Mr. Esplana received the Grand Prize Winner for the Best National R&D AFMA Paper Awards for Socio-economics Research Category. 19th National Research Symposium (NRS), Bureau of Agricultural Research, Department of Agriculture, October 6, 2007. The 2007 NRS had a theme “Agriculture and Fisheries R&D Toward Agribusiness Development and Agro-Industrialization.” He is the President of Corps of Philippine Researchers for Development, Inc.  and former General Manager of Andria's Taste Restaurant in Intramuros, Manila. 

(Source:www.elrondconsultancy.multiply.com, August 29, 2009)